WEEK 4

I. MINUTES OF THE MEETING (MEETING SUMMARIES)

DATE: March 25, 2022

TIME STARTED: 5:00 PM

CALL TO ORDER: A discussion meeting was called to order at the google meet code gsh-hsnh-crg. It was presided over by Ms. Gheorjette Isla, with Denise Guiloreza as secretary.

ATTENDANCE: Mr. Martin Aranzado, Mr. Nathaniel Deboque, Ms. Denise Guiloreza, Ms. Gheorjette Isla

ABSENT: None

AGENDA ITEMS:

A. Acknowledgement of tasks for this week

1. Business Model Canvas (BMC) Infographic—Customer Relationship

2. Summary of Learnings

3. Minutes of the Meeting

B. Discussion of Customer Relationship Opportunities

1. Customer acquisition: is possible by using social media platforms such as Facebook, Instagram, TikTok, and Twitter, as well as through personal networks such as family and friends, and referrals.

2. Customer retention: is achieved through maintaining and upgrading the website, providing discounts on renewal of subscription (5%- monthly, 6%- semi-annually, 12%- annually), and by contacting existing customers.

3. Boosting Sale: will be accomplished through referrals, social media advertising, and seasonal discounts.

C. Discussion of Customer Relationship in relation to Value Proposition

1. The type of Customer relationship that is a match for the group's value proposition is Automated Services

2. The type of relationship that both customer segments will expect the website to establish is automated services that are inexpensive and where premium membership is only available to those who will pay or who will be considered active contributors by the site.

3. The automated service in the e-platform will have direct communication, will be well-integrated with existing channels, will have multiple ways of advertising the e-platform, and will be able to make the platform run with a small investment.

D. Distribution of duties to members of the group

1. BMC Partial Infographic was tasked to Mr. Aranzado

2. Summary of Learnings was assigned to Mr. Deboque and Ms. Isla

3. Minutes of the Meeting will be handled by Ms. Guiloreza

ADJOURNMENT: Meeting was adjourned at 6:05 PM by Ms. Gheorjette Isla

Prepared by:

Denise Guiloreza

Secretary

II. WHAT HAVE WE LEARNED?

During our week 4 discussion, we discussed ways to fill up the customer relationship on the Business Model Canvas. It is important because we need to identify how to get customers, retain them, acquire referrals for new customers, and boost sales. In addition, it is important because it is a very core piece of the business model canvas. It states how you will interact with your customer and what kind of experience you want to provide while buying.

We figure out how to build a relationship with our target customer in the middle of the discussion. Online promotion will be the way of attracting our target customers, such as Tiktok ads, Facebook and Instagram stories, and promotional tweets on Twitter. Provide referral codes and referral networks. We devised a strategy for regaining our customers. Improving the websites, offering a discount for the repetition of subscriptions, and lastly, contacting old members.

At the end of the discussion, we learned to make a customer with our target customer. Through the new realization and knowledge that we’ve gained from this discussion, we can create a new strategy and strong relationship with a particular customer.

BMC