WEEK 5-1

I. MINUTES OF THE MEETING (MEETING SUMMARIES)

DATE: April 2, 2022

TIME STARTED: 7:06 PM

CALL TO ORDER: A discussion meeting was called to order at the google meet code sop-ihas-cig. It was presided over by Ms. Gheorjette Isla, with Denise Guiloreza as secretary.

ATTENDANCE: Mr. Martin Aranzado, Mr. Nathaniel Deboque, Ms. Denise Guiloreza, Ms. Gheorjette Isla

ABSENT: None

AGENDA ITEMS:

A. Acknowledgement of tasks for this week

1. Business Model Canvas (BMC) Infographic—Channels

2. Finalization of Answers

3. Summary of Learnings

4. Minutes of the Meeting

B. Discussion about Channels

1. Our customer segments, Civil engineering students and CE board exam takers, spend the majority of their time online, so we'll communicate with them using a website or e-platform.

2. Our target market can be reached via website, referrals, personal networks, and social media ads/marketing.

3. The e-platform is the most effective of all our channels because it is the most accessible means to lay out learning materials and it makes updating our services much easier.

4. The e-platform is by far the most cost-effective channel because we may interact with our target customer without having to pay a lot of money.

5. The customer's normal routine consists of them spending most of their time on the internet, seeking for references and sample practice problems that may help them with a related difficulty or simply for review. With our websites, it will be the most effective, efficient, and convenient approach to meet their needs.

C. Distribution of duties to members of the group

1. BMC Infographic Update was tasked to Mr. Aranzado

2. Finalization of Answers was assigned to Ms. Isla

3. Summary of Learnings is to be done by Mr. Deboque

4. Minutes of the Meeting will be handled by Ms. Guiloreza

ADJOURNMENT: Meeting was adjourned at 9:00 PM by Ms. Gheorjette Isla

Prepared by:

Denise Guiloreza

Secretary

II. WHAT HAVE WE LEARNED?

Along the journey of our business, we’ve learned how we will integrate with our target customers, some of the strategies to get them is through the channel. Nowadays, all of us spend a lot of time on the internet or on social media. Because of COVID-19, we take it as an opportunity to get our customer segment through social media.

We decided to create an e-platform or different social media websites to keep in touch with our customers. and using other ways to reach them, such as referrals, personal networks, and creating advertisements. Technology is rapidly evolving and some of our needed materials are free, so it helps us become cost-efficient. The most cost-efficient way is to use an e-platform to promote our product.

Before we ended the session, we realized that in the past years, we conquered the pandemic. People learned about how the internet works and how to surf different social media sites. This is an opportunity to show our products on the e-platform because most of them spend most of their time on social media.